Personally, the design is not eye-catching. And I like the e-reader with a pen so that I can make some re-makers on the book.
However, the cost is US$250 which is around the market price for 5-inch 8-level grayscale E-ink screen.
It features a 400Hz CPU, 512MB of memory and an SD card slot. Furthermore, there is a replacement battery good for 8,000 page turns per charge and a MP3 player which can run in background.